Lewis Jacobs (Graphic Designer)
Julie Schaffer (Marketing Manager)
Bryce Mowrey (Marketing Manager)
Michele Thiel (Director of Marketing)
The goal of our direct mail campaigns are to capture any users that may slip to the cracks of digital marketing. These pieces are primarily for brand reinforcement.
Each mailer was sent to roughly 75K customers.
Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done The U.S. Map piece was to illustrate how LoopNet captures 83% of all commercial real estate searches. The mailer was to be interactive to help the impact of the stat.
The One Network direct mailer was a brand piece. We were driving home the value of the LoopNet CoStar network and how it is the number one network for commercial real estate information and marketing with both tenants searching LoopNet for their next home of their business, and investors searching CoStar for their next property investment.
The Listing Manager Awareness direct mail was to draw attention to updates that were made in Listing Manager (a dashboard where users manage listing details and performance).
A simpler graphic approach was made to draw attention to the image of the laptop with a screen of Listing Manager.