Prius Challenge

Agency: MKTG

Client: Toyota Research Institute

Design Team:

Lewis Jacobs (Lead Graphic Designer)
Michi Ohara (Art Director)
Nikhil Parsad (Creative Director)

Summary

Created branding, collateral, marketing materials, web design and layout, and story boards of "Making of Prius Challenge" video for Toyota Research Institute's second Onramp event the Prius Challenge.

Prius Challenge

On March 3rd, 2017 the Toyota Research Institute (TRI) invited Silicon Valley’s brightest in Data Science, Artificial Intelligence, and Machine Learning to compete in a fuel efficiency competition called the Prius Challenge. – TRI

Visuals

The visuals are a blend of data and the rolling hills of the location of the event. Sonoma and Sonoma Raceway is known for it's scenic rolling hills. We incorporated this idea into the "data-stream" motif that permeates through the collateral of the event.