OBJECTIVE
Seek and define the Homes.com brand POV, reason-for-being, manifesto language, design thinking rationale with the secondary / supplemental deliverable being a more comprehensive design language based around this POV.
ROLE
Brand Identity
Creative/Art Direction
Design
CONTRIBUTORS
Jimmy Ashworth
Creative Director - Homes.com
MANIFESTO
A home extends beyond its four walls. It is not just a place to rest; it holds within it a tapestry of memories, aspirations, and dreams, igniting the potential for what can be achieved in the world for both the present and future generations.
We are building a platform to empower buyers to make well-informed decisions about the community, neighborhood, and home they want to live in.
Listers have access to the most advanced tools in the industry to efficiently gather and nurture leads, ultimately helping people find their ideal home.
Design Details
Blending the rational with emotion, we sought to bring warmth and excitement to the Homes.com brand.
All visuals draw lines back to a sense of community. The use of layering property lines and floor plan silhouettes creates a balance between the real world and product and dynamism for the brand to stand out amongst its CoStar family of services.
A color palette of hues drawn from nature and building materials brings warmth to a previously cold and neutral selection of colors.
We aim for Homes.com to appear as inviting as it is functional for our business and consumer users.
