Sauz - Brand Refresh 2024 - A NEW GENERATION OF TOMATO SAUCE 🍅
Sauz - Brand Refresh 2024 - A NEW GENERATION OF TOMATO SAUCE 🍅
Sauz combines nostalgia with innovation. Their sauce isn’t just for spaghetti. Sorry Grandma!
MISSION
The founders thought the brand was too plain, so I was asked to add some flavor to its visual palette and apply it to a website refresh.
ROLE
Design Direction
Art Direction
Brand / Web Design
Neu-retro? Neutro?
Sauz's visuals are quirky, offbeat (targeting Gen Z), and enjoyable. It doesn’t take itself too seriously but cleans up nicely.
The visuals hearken back to when people didn’t have computers in their pockets to distract them from enjoying the company of family and community.
I developed new packaging icons to improve style consistency across SKUs, and a little seasoning goes a long way.
