Sauz - Brand Refresh 2024 - A NEW GENERATION OF TOMATO SAUCE 🍅

Sauz - Brand Refresh 2024 - A NEW GENERATION OF TOMATO SAUCE 🍅

Close-up of an orange-colored sauce or paste background with overlaid simple graphic of two tomatoes, a white curved line, and white text reading 'A new generation of tomato sauce'.

Sauz combines nostalgia with innovation. Their sauce isn’t just for spaghetti. Sorry Grandma!

MISSION

The founders thought the brand was too plain, so I was asked to add some flavor to its visual palette and apply it to a website refresh.

ROLE

Design Direction

Art Direction

Brand / Web Design

AGENCY PARTNERS

Neu-retro? Neutro?

Sauz's visuals are quirky, offbeat (targeting Gen Z), and enjoyable. It doesn’t take itself too seriously but cleans up nicely.

The visuals hearken back to when people didn’t have computers in their pockets to distract them from enjoying the company of family and community.

A jar of Sauz Summer Lemon Marinara sauce with a lemon peel curl on top, a whole tomato, garlic cloves, and a sliced onion arranged around it on a beige surface. Part of a photo with two smiling women in a restaurant or kitchen in the corner.

Illustration of a sprig of rosemary, a tomato, a lemon wedge, a carrot, black peppercorns, honeycomb with honey, and a fork with noodles.

I developed new packaging icons to improve style consistency across SKUs, and a little seasoning goes a long way.

Top view of a dinner table with bowls of pasta, a glass of red wine, a bottle of red sauce, small candles, and a large plate of caprese salad with tomatoes, mozzarella, basil, and balsamic glaze.

Close-up of tomato sauce with text overlay and illustrations of chili peppers and a crescent. The text reads 'SAUZ' and 'A NEW GENERATION OF TOMATO SAUCE'.

Close-up of a smartphone resting on an orange park bench, displaying a webpage about Sauz, with images of food in the background.

A laptop computer displaying a website about tomato sauce on a white surface.

Billboard advertising Sauz Summer Lemon Marinara tomato sauce with a jar of sauce, a tomato, garlic, and lemon wedge, against a cityscape and blue sky.

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