A CRISPY PROTEIN CHIP MADE OF CHICKEN? THAT'S WILDE.

A CRISPY PROTEIN CHIP MADE OF CHICKEN? THAT'S WILDE.

Promotional image with fried chicken pieces and potato chips, over orange background, with bold white text 'WIDE ON E'.

Wilde Chips are the first chips made from 100% all-natural chicken breast.

MISSION

Refine the Wilde brand, marketing, and digital experience.

ROLE

Art Direction

Brand / Web Design

CONTRIBUTORS

Good Peeps

Fan & Fuel

Eugene Heard - Wilde’s in-house creative director

Taylor Flanagan - Copywriter

Olivia Duncan - Project Manager/ Creative Producer

Too Wilde?

Wilde’s brand was already energetic and bold. I set parameters around the usage of certain elements to bring cohesion and efficiency to the visuals and focus on media performance.

Assorted bags of wilde protein chips in various flavors, scattered on a light blue background
Person holding a bag of Wilde protein chips featuring buffalo flavor, with promotional text for two dollars off, and highlights of real chicken breast, 10 grams of protein per serving, and thin, crispy texture.
Promotional advertisement for Wilde protein chips offering 20% off site-wide and on Amazon, with a tear-off section at the top showcasing different flavors of Wilde protein chips.
Close-up of three chicken protein chips with a red background, the middle chip partially overlapping the two outer chips, with white text overlay describing ingredients and qualities.
A person with curly hair and a mustache surrounded by WILDE protein chip snack packages in various flavors, including Buffalo, Sizzly Sea Salt, and Chicken & Waffles.
Post from Wilde featuring a quote about loving chicken chips, with a chicken illustration, chicken chips, and a drumstick around an orange text box on a blue background.
WILDE protein chips package surrounded by potato chips, promoting a new spicy queso flavor.
A promotional image featuring a chicken nugget with a dip, surrounded by red chili peppers. Green background with text quotes about the flavor from JJ, Shray, and Jenna, and mentions availability at Sprouts Farmers Market.
Laptop displaying online product page for Wilde Spicy Queso protein chips on a white surface.
Website homepage for Wilde Protein Chips featuring a variety of protein chip products, including best sellers, packs, and flavors like Buffalo Chicken, Sea Salt & Vinegar, and Himalayan Pink Salt.