Health-Ade Kombucha
2021. The year of the Health-Ade rebrand
Health-Ade was founded in 2012 by a husband, a wife, and a best friend is a true farmer’s market start-up story. With a small credit card and a big dream, they set out to make the best-tasting, highest quality kombucha and soon became the fastest-selling kombucha in America.
The company saw an opportunity to focus its strategy and rebrand to become trusted experts in gut health, reinforce its position to its current customers, and grow its consumer base.
The rebrand was headed by CD Priscilla Scott in collaboration with Sister Studio. I joined the small but mighty team and continued to bring the vision to life, which resulted in its highest revenue year for its D2C sales.
My role
Lead design, and establish a healthy/efficient creative environment for the creative and brand/marketing teams. Guided all design phases across packaging, site, advertising, email, and social and collaborated with team members and stakeholders to accomplish marketing and growth goals.
HEALTH-ADE POP
I had the pleasure of being the design lead on the Pop line of prebiotic sodas. We worked with Grizzly to launch the product.
Bubbly prebiotic soda for a happy gut
Health-Ade Pop Style Guide
SEASONAL SKUS
I lead the design and art direction on Health-Ade’s limited edition seasonal SKUSs. They are meant to attract new customers to the brand as well as excite current customers.
Team & Roles
Creative Director
Priscilla Scott
Director of Growth & Digital
Shray Joshi
Sr.Designer / Art Director
Lewis Jacobs
Sr. Studio Manager
Melissa Mathewson
Sr. Designer
Jackie Kao
Agency Partners
Sister Studio, Grizzly, Zero Studios
Copy Writer
Taylor Fagan
Photography
Shelby Moore